I came across a brand the other day on twitter and immediately became intrigued. The Life Tie is a clothing company that donates 25% of all revenue towards cancer research. What struck most at home for me is that the founders of this company all have had loved ones affected by cancer in their lives and actually set out to do something about it. I commend their drive and ambition to try and find a research for cancer and they just locked in a loyal customer of theirs for life. Whenever you wear clothes you look to make some sort of statement and the Life Tie is truly fashion with a positive statement. You can purchase their products here.
I personally plan on purchasing the Albert Necktie-Sky to support this wonderful brand. Other than just having a good cause their clothing line, though limited, is rather sharp and unique. I own a slew of ties myself and this brand is a nice break from the traditional patterns/stripes. These ties will also be a great conversation piece as they really stick out and catch your eye.
I hope more brands will donate such a massive part of their company towards philanthropy rather than just dropping a specific line that donates a small percentage towards a certain cause. Next time you plan on purchasing something think about the statement your making with those clothes and if that is truly the statement you want to make. “Look good, be good”.